Wednesday, January 11, 2012

CHINGY

Don't call it a comeback!!! Chingy wishes that he can utter these words, but in reality that is exactly what Chingy is doing.  I know that Chingy has released some new music here and there; I recently got wind of a new song he released this week called "Jackpot Back." At first glance, I thought it was going to be yet another remix of the infamous "Tupac Back." I was quite surprised when it wasn't; Chingy actually did his thing on the track! His delivery was aggressive but he was not over doing; in a way he gave us a glimpse of the Chingy we fell in love with in 2003.  Here's the problem: it's not 2003 or 2007 (don't act like "Fly Like Me" ft. Amerie was not your song!!!). The rap game has changed so much while Chingy has been on hiatus.  If you have problems with your label, distribution deal, or if you're taking time off to pursue your acting career, that could hurt you in the long run.  The rap game does not sleep, and it's brutal.  One day you are hot and the next day you are a distant memory.  We have seen a lot of rappers over the years that had some hits, or had potential, but just did not make it because their buzz died.  Once your buzz is gone, it's hard to get it back without a great Marketing Team or a co-sign from a popular artist. Then again, 2012 is the year of Super Groups (MMG, G.O.O.D. Music, etc) and Indie Artist.  Backing from a major label is not always needed nowadays for your music to reach the masses. I want Chingy to comeback, trust me he used to be my guy (I'm currently doing the "Right Thurr" dance!!).  If all else fails he can just sign to YMCMB, they are trying to sign everybody (read: Young Buck) now. (Follow me @eyediditmyway)